Small and medium-sized businesses in Zealand are entering 2026 optimistically, even though geopolitical unrest, uncertain markets, and rising prices continue to dominate the picture. This is shown by the Business Panel, a new survey among SMEs in Region Zealand, where most expect either stable or increased activity in the coming year.
The director of Business House Zealand, Line Fossing Riel, notes that optimism remains strong despite many uncertainties.
The past few years have been tough for many business owners. Especially 2022 was a low point, where inflation, the energy crisis, and the war in Ukraine put pressure on the economy. At that time, only 26% of SMEs expected a positive development in their economic situation.
The new measurement paints a brighter picture. The proportion of businesses expecting a positive economic development has increased to 38%. In comparison, the level was 45% in 2022, when expectations were last significantly higher. Optimism is particularly evident in the construction and civil engineering sector and in the industry.
According to Business House Zealand, the development points to a business community that has found a solid footing after some challenging years. This could provide better opportunities for investments, new jobs, and growth in the Zealand economy, according to the assessment.
